The 2014 African Achievers Awards actress of the year is reported to
have turned down an endorsement deal worth $75,000 from French cosmetic company
Avant Claire Grande.
PR’ for the actress informed the endorsement contract was a bid for
Avant Claire to lace into the African market with Nadia Buari as their brand
ambassador because she appealed to their target market better than any other
African celebrity based on their research.
The actress hence called off the signing at a board meeting in Paris
after discovering the Claire product contained compounds of hydroquinone (a
chemical used for skin whitening and bleaching).
When asked of reasons for her actions she educated the press of the
negative effects skin bleaching adding that she (Nadia Buari) wasn’t going to
give up her ethics for any amount of money.
Our research confirms Avant Claire Grande is one of the leading skin
care brands in Europe that manufactures a wide range of beauty enhancement
products for women.
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